Challenge
A trusted offline business with no unified online look—needed logo, imagery, colour, and brand system from zero.
Fishing retail · rebranding
Plumbi si Momitoare
Plumbi și Momitoare is a long-standing name in fishing weights and accessories but arrived with almost no cohesive online identity. We treated it as a clean-sheet branding project: visuals, rhythm, and language that finally match how solid the business already is offline.
Approach
Visual identity from scratch: logo, product photography, colour schemes, branding, and hands-on social media guidance.
Outcome
Stronger recognition and clearer presentation helped drive roughly 15% higher sales in the first month after launch.
From invisible to unmistakable
We defined a complete visual territory—logo lockups, typography logic, colour system, and application rules—so the brand reads as intentional everywhere it appears.
Product photography & shelf presence
We planned and executed product imagery that communicates fit, finish, and range clarity, supporting both eCommerce grids and catalogue-style browsing.
Brand voice on social
Alongside visuals, we gave practical guidance on how to carry the refreshed identity across social platforms so traction online compounds instead of drifting off-brand.
Momentum in numbers
The refresh landed quickly: stronger recognition and sharper presentation contributed to roughly a fifteen percent uplift in sales in the first month after rollout.
What we shipped
- Logo and full visual identity system
- Product photography and colour direction
- Brand application and social media guidance
- Cohesive digital retail presentation